.pet

Four brand identity directions. One love for dogs.
Scroll down and feel which one is yours.

explore
Variant One — Warm Peach
.pet
🐾
"I'm going to give my dog a HUGI."
The world's fastest hug for your wet dog.
Every bath ends with a hug. Every hug starts with HUGI.
Give a HUGI
#FFD7BA
#FF6B6B
#A8DADC
#F8F5F2
#3D2C2E

Technical Spec

Fonts: Quicksand 700 (logo & headings) + Poppins 300 (body)
Colors: Warm Peach #FFD7BA (primary) · Coral #FF6B6B (accent/CTA) · Soft Blue #A8DADC (freshness) · Cream #F8F5F2 (neutral) · Dark Cocoa #3D2C2E (text)
Vibe: Wholesome, cozy, warm mom-energy. Like a towel fresh from the dryer.

Variant Two — Ocean Calm
.pet
🐾
"Wet paws, warm heart. HUGI does the rest."
Because bath time should be bonding time.
Dry the fur. Keep the love.
Explore HUGI
#A8DADC
#1B3A4B
#E8F4F8
#FFD7BA
#7EC8CC

Technical Spec

Fonts: Nunito 800 (logo & headings) + DM Sans 400 (body)
Colors: Soft Teal #A8DADC (primary) · Deep Ocean #1B3A4B (text/CTA) · Ice Blue #E8F4F8 (background) · Peach #FFD7BA (warm accent) · Aqua #7EC8CC (gradient)
Vibe: Clean, fresh, trustworthy. Post-bath serenity. Spa for dogs.

Variant Three — Coral Sunset
.pet
🐾
"No more soggy dogs. Just HUGI dogs."
Wrap. Hug. Done. The towel that loves back.
Born from the belief that wet dogs deserve better.
Meet HUGI
#FF6B6B
#FFB347
#FF6B9D
#4A2040
#F8E8EE

Technical Spec

Fonts: Fredoka 600 (logo & headings) + Poppins 300 (body)
Colors: Coral #FF6B6B (primary) · Sunset Orange #FFB347 (gradient) · Hot Pink #FF6B9D (accent) · Plum #4A2040 (background) · Blush #F8E8EE (text)
Vibe: Bold, playful, unapologetic. Night-mode energy. Gen-Z pet parent.

Variant Four — Clean Cream
.pet
🐾
"Simple. Soft. HUGI."
One towel. One hug. A hundred happy tail wags.
Less product. More moment.
Discover HUGI
#F8F5F2
#2C2C2C
#E8E0D5
#A8DADC
#FF6B6B

Technical Spec

Fonts: Comfortaa 700 (logo & headings) + Inter 400 (body)
Colors: Cream #F8F5F2 (primary) · Charcoal #2C2C2C (text/CTA) · Linen #E8E0D5 (gradient) · Soft Blue #A8DADC (subtle accent) · Coral #FF6B6B (pop — use sparingly)
Vibe: Minimalist, premium, Muji-meets-dog. Let the product speak.

HUGI
hugi

The ultimate dog towel

Style 1: Deep Navy / Coral / Outfit

HUGI
hugi

Stay dry, play more

Style 2: Deep Navy / Soft Mint / Lexend
hugi.
The world's fastest hug for your wet dog.
↓ scroll down ↓
Font: Quicksand (Friendly & Rounded) | Colors: Warm Cream (#FFF3E3) & Dusty Pink (#DDA7A5)
hugi.
Time for a HUGI.
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Font: Fredoka (Chunky & Soft) | Colors: Off-White (#F9F6F0) & Sage Green (#9CAF88)
hugi
Dry the mess. Keep the love.
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Font: Fraunces (Premium Soft Serif) | Colors: Milk (#FDFBF7) & Caramel (#C48B5C)
hugi
Don't just dry. Give them a HUGI.
Font: Comfortaa (Modern Puffy) | Colors: Soft Cloud (#F0F4F8) & Calm Blue (#7A9E9F)

HUGI.pet — brand identity exploration
♥
made with love for dogs who deserve a hug

pick one. build it. hug your dog.